MERCADEO Versión en español
Patricia Salas of Toyota: Is a great combination to celebrate the brands 50th anniversary at Hispanicize
5 de abril de 2016
Patricia Salas, VP del Grupo de Estrategia de Negocios para Hispanos de Toyota
For Patricia Salas, VP Business Strategy Group for Hispanic at Toyota using Hispanicizes platform to celebrate the brands 50th anniversary is a great combination because the event is a meeting place for bloggers, journalists and marketing specialists. “We believe that any brand that wishes to reach the Hispanic market must be in Hispanicize” she told PRODU. It’s the third year in a row that the brand sponsors the event and uses its presence to launch the #Corolla50 campaign. The brand is inviting assistants -mainly bloggers, youtubers and influencers- to tell their Corollas stories through a car prepared to be painted with color markers and to use the hashtag #Corolla50 and #VayamosJuntos. “Literally we will use this car decorated with all these stories for social networks, doing branding and celebrating 50 years of Toyota” Salas said. Hispanics are their most important audience for the brand. “One of four Toyota Corolla sold in the U.S. is purchased by a Latino, so for us it was imperative to be in Hispanicize and celebrate with the Hispanic world the brands 50th anniversary.”
